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Retail marketing and branding : a definitive guide to maximizing ROI

Perrey, Jesko

Retail marketing and branding : a definitive guide to maximizing ROI by Jesko Perrey and Dennis Spillecke - West Sussex: John Wiley and Sons Ltd. 2011 - xviii, 300p., ind. 24 cm x 16 cm

ISBN: 9780470979662

Subjects--Topical Terms:
boosting customer value
brand management
brand name products
brand portfolio management
branding
budget sizing
classical media
detailhandel
digital evolution
marketing
marketing
marketing mix modelling
media mix optimization
merknamen
optimizing marketing
POS marketing
private label branding
retail trade
segmentation
smart sourcing

Dewey Class. No.: 658.8700688 / PER

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