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Competitive success : how branding adds value

Davis, John A.

Competitive success : how branding adds value by John A.Davis - West Sussex: Jojn Wiley and Son, Ltd. 2010 - xxiv, 397p., bib., ref., ind. 23 cm x 18 cm

ISBN: 9780470998229

Subjects--Topical Terms:
brand culture
brand ledership
brand name product
brand value
branding (marketing)
competitive success
new brand frameworks

Dewey Class. No.: 658.827 / DAV

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