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Hegarty on advertising : turning intelligence into magic

Hegarty, John

Hegarty on advertising : turning intelligence into magic by John Hegarty - London: Thames and Hudson Ltd 2011 - 224p., ind., 24 cm x 17 cm

ISBN: 9780500515563

Subjects--Topical Terms:
advertising
advertising agencies
advertising executives
agencies
BBH
benton and bowles
brands and audiences
clients, briefs and the power of words
creative director
first levi's
ideas
management
micro network
pitches
saatchi and saatchi
storytelling
TBWA
truth and technology

Dewey Class. No.: 659.1092 / HEG

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