The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns by Pete Barry - 2nd ed. - London: Thames and Hudson Ltd. 2012 - 296p., glos., bib., ind. 25 cm x 21 cm

9780500516232


advertising
advertising campaigns
advertising copy
ambient
campaign
copy
integrated
interactive
print
radio
strategy
tagline
TV

659.1 / BAR
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