Principles and practice of social marketing : an international perspective
Donovan, Rob
Principles and practice of social marketing : an international perspective by Rob Donovan and Nadine Henley - Cambridge: Cambridge University Press 2010 - xix, 504p., ind. 24 cm x 19 cm
9780521167376
advocacy and environmental change
attitude and behaviour change
business and economics
communication and persuasion
ethical issues
marketing mix
principles of marketing
research and evaluation
sales and selling bisacsh
segmentation and targeting
social change
social marketing
using media
658.8 / DON
Principles and practice of social marketing : an international perspective by Rob Donovan and Nadine Henley - Cambridge: Cambridge University Press 2010 - xix, 504p., ind. 24 cm x 19 cm
9780521167376
advocacy and environmental change
attitude and behaviour change
business and economics
communication and persuasion
ethical issues
marketing mix
principles of marketing
research and evaluation
sales and selling bisacsh
segmentation and targeting
social change
social marketing
using media
658.8 / DON