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Cracking the ad code

Goldenberg, Jacob

Cracking the ad code by Jacob Goldenberg, Amnon Levav, David Mazursky and Sorin Solomon - Cambridge: Cambridge University Press 2009 - x, 168p., ind. 25 cm x 17 cm

ISBN: 9780521675970

Subjects--Topical Terms:
absurd alternative
activation
advertising
attribute-value mapping
extreme consequence
extreme effort
inversion
metaphor
subtraction
unification

Dewey Class. No.: 659.1 / CRA

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