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Brand society : how brands transform management and lifestyle

Kornberger, Martin

Brand society : how brands transform management and lifestyle by Martin Kornberger - New York: Cambridge University Press 2010 - xx, 308p., ind., ref. 24 cm x 17 cm

ISBN: 9780521726900

Subjects--Topical Terms:
aesthetics
brand name products
branding
brands transform management
culture
ethics
identity
innovation
lifestyle
politics
popular culture

Dewey Class. No.: 658.8 / KOR

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