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Brand risk : adding risk literacy to brand management

Abrahams, David

Brand risk : adding risk literacy to brand management by David Abrahams - England: Gower Publishing Limited 2008 - x, 212p., app., bib., ind. 25 cm x 17 cm

ISBN: 9780566087240

Subjects--Topical Terms:
brand risk
branding marketing
case for risk literacy
managing risk
marketing risk management

Dewey Class. No.: 658.827 / ABR

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