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Marketing ethics

Brenket, George G.

Marketing ethics by George G. Brenket - MA: Blackwell Publishing 2008 - xii, 256p., bib., ind. 23 cm x 15 cm

ISBN: 9780613214236

Subjects--Topical Terms:
advertising
customer responsibilities
distribution
global society
marketers
marketing
marketing research
morality
packaging and labeling
pricing
product development
promotion
retailing
segmentation
target marketing

Dewey Class. No.: 658.8001 / BRE

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