Normal view MARC view ISBD view

Brands under fire

Arthur, Ivan

Brands under fire by Ivan Arthur and Kurien Mathew - New Delhi: Penguin Books India Pvt. Ltd 2008 - xiv, 214p. 22 cm x 14 cm

ISBN: 9780670082261

Subjects--Topical Terms:
cadbury dairy milk chocolate
case studies
case study
coke
leadership
pepsi
UTI-64

Dewey Class. No.: 658.827 / ART

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)