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The challenger sale : how to take control of the customer conversation

Dixon, Matthew

The challenger sale : how to take control of the customer conversation by Matthew Dixon and Brent Adamson - London: Portfolio Penguin 2013 - xvi, 221p., app., ind. 24 cm x 15 cm

ISBN: 9780670922857

Subjects--Topical Terms:
customer relations
sales management
selling

Dewey Class. No.: 658.85 / DIX

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