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A social strategy : how we profit from social media

Piskorski, Mikolaj Jan

A social strategy : how we profit from social media by Mikolaj Jan Piskorski - Princeton: Princeton University Press 2014 - xii, 275p., ref., ind. 24 cm x 16 cm

ISBN: 9780691153391

Subjects--Topical Terms:
American express
economic aspects
eharmony
Facebook and Mixi
internet marketing
Linkedin and Friendster
myspace
Nike
okcupid
online social networks
social failures
social media
social strategies
solutions
twitter
Xcard and Harvard business review
Yelp
Zynga

Dewey Class. No.: 658.872 / PIS

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