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Distribution channels : understanding and managing channels to market

Dent, Julian

Distribution channels : understanding and managing channels to market by Julian Dent - London: Kogan Page Ltd 2009 - xi, 322p., ind. 25 cm x 17 cm

ISBN: 9780749455361

Subjects--Topical Terms:
business planning
distributors and wholesalers
managing growth
margins and profitability
marketing channels
productivity
retailers
sales and utilization
sustainability
value creation and growth
working capital

Dewey Class. No.: 658.788 / DEN

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