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The luxury strategy : brak the rules of marketing to build luxury brands

Kapferer, J. N.

The luxury strategy : brak the rules of marketing to build luxury brands by J. N. Kapferer and V. Bastien - London: Kogan Page Limited 2009 - xi, 323p., bib., ind. 24 cm x 16 cm

ISBN: 9780749456993

Subjects--Topical Terms:
anti law marketing
brand stretching
brands
communicating
developing brand equity
distribution
luxuries
luxury goods industry
marketing
pricing luxury
product management
strategic perspectives

Dewey Class. No.: 658.8 / KAP

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