Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) (Record no. 10597)

MARC details
000 -LEADER
fixed length control field 00729nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119541837
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number CAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cancel, David
245 #0 - TITLE STATEMENT
Title Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, New Jersey:
Name of publisher, distributor, etc Jon Wiley and Sons Inc,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 262p., ind.
Dimensions 24 cm x 16 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 2162.57
Unit of pricing 00
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Date of acquisition 2019-09-30
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element chatbot
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element direct markting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element online-marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element social media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gerhardt, Dave
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Devaney, Erik (ed.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- Bill No.: 58647 Date: 2019-09-30
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
        KEIC KEIC 09/30/2019 Books India 2162.57   658.872 CAN 19068 04/29/2021 2162.57 Books
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