Services marketing : integrating customer focus across the firm (Record no. 10801)

MARC details
000 -LEADER
fixed length control field 01380nam a2200409Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026812
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SER
245 #0 - TITLE STATEMENT
Title Services marketing : integrating customer focus across the firm
Statement of responsibility, etc. by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler and Ajay Pandit
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Limited
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 711p., ind.
Dimensions 24 cm x 18 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 725
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element aligning strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element building customer relationship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer defined service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer expectations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element delivering and performing service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element employer's roles
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element financial and economic impact of service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element integrated service marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element managing demand and capacity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element physical evidence and servicescape
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element pricing of service
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element service design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element service industries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element service innovation and design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element service recovery
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element services marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date last checked out Total Renewals
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13653 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13654 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13655 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13656 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13657 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13658 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13659 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13660 06/29/2022 725.00 04/29/2021 Text Book 1 06/29/2022  
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13661 02/07/2023 725.00 04/29/2021 Text Book 1 02/04/2023  
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13662 02/09/2023 725.00 04/29/2021 Text Book 2 02/07/2023 3
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13663 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13664 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13665 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 13666 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2016 Kushnal Books 66/1 725.00 Bill No.: 755 Date: 2016-09-16 658.8 SER 15886 04/29/2021 725.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Kushnal Books 66/1 695.00 Bill No.: 761 Date: 2015-09-16 658.8 SER 12717 01/03/2024 695.00 04/29/2021 Text Book 1 01/02/2024  
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