Contemporary advertising (Record no. 1242)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00850nam a2200313Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240301133019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256134124 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Contemporary advertising |
| Statement of responsibility, etc. | by Courtland L. Bovee and William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois: |
| Name of publisher, distributor, etc. | Irwin Inc. |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 718p, ind, glos |
| Dimensions | 29 cm x 22 cm |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 573, app., note., glos., ind. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 13738.10 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | creating ads and commercials |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | perspectives |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | types of advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Serial Enumeration / chronology |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 10/10/1994 | Books India | 78/5 and L | 13738.10 | Bill No.: 10897 Date: 1994-09-13 | 659.1 BOV | 648 | 05/22/2023 | 13738.10 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 10/10/1994 | Books India | 78/5 and L | 13738.10 | Bill No.: 10897 Date: 1994-09-13 | 659.1 BOV | 649 | 05/22/2023 | 13738.10 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 10/10/1994 | Books India | 78/5 and L | 13738.10 | Bill No.: 10897 Date: 1994-09-13 | 659.1 BOV | 650 | 04/29/2021 | 13738.10 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 10/10/1994 | Books India | 78/5 and L | 13738.10 | Bill No.: 10897 Date: 1994-09-13 | 659.1 BOV | 651 | 04/29/2021 | 13738.10 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 10/10/1994 | Books India | 78/5 and L | 13738.10 | Bill No.: 10897 Date: 1994-09-13 | 659.1 BOV | 652 | 04/29/2021 | 13738.10 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 02/27/2024 | Free | 6150.00 | Free | 659.1 BOV | 22869 | 02/29/2024 | 02/27/2024 | Books | Dewey Decimal Classification | 5th ed |