The future of brands : twenty-five visions (Record no. 1452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333776739 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | FUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clifton, Rita (ed.) |
| 245 #4 - TITLE STATEMENT | |
| Title | The future of brands : twenty-five visions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Macmillan Press Ltd., |
| Date of publication, distribution, etc | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 112p., app., ind. |
| Dimensions | 26 cm x 23 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1295 |
| Unit of pricing | 00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 2001-05-06 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | forecasting |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maughan, Esther (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 05/06/2001 | Natraj Book Centre | 1295.00 | 658.827 FUT | 11957 | 05/22/2023 | 1295.00 | Books | |||||
| KEIC | KEIC | 05/06/2001 | Natraj Book Centre | 1295.00 | 658.827 FUT | 3754 | 05/22/2023 | 1295.00 | Books |