Normal view MARC view ISBD view

Marketing management: planning implementation and control - the Indian context (Record no. 1459)

MARC details
000 -LEADER
fixed length control field	01214nam a2200421Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210429s9999\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0333929152
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ramaswamy, V. S.
245 #0 - TITLE STATEMENT
Title	Marketing management: planning implementation and control - the Indian context
Statement of responsibility, etc.	by V S Ramaswamy, S Namakumari
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi:
Name of publisher, distributor, etc.	Macmillan India Limited
Date of publication, distribution, etc.	1990
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 514p., bib., ind.
Dimensions	24 cm x 18 cm
365 ## - TRADE PRICE
Price type code	INR
Price amount	108
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	buyer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	distribution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	marketing concept
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	marketing control
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	marketing in India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	marketing mix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	marketing planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product life cycle
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	rural international marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	sales forecasting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	targeting
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Namakumari, S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Lost status	Home library	Current library	Date acquired	Source of acquisition	Coded location qualifier	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	59	05/22/2023	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	60	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	273	05/22/2023	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	274	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	275	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	276	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	277	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	278	05/22/2023	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	279	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	281	05/22/2023	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	282	05/22/2023	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	7643	05/22/2023	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	13335	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	13336	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	13337	04/29/2021	108.00	04/29/2021	Books
Lost	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	280	04/29/2021	108.00	04/29/2021	Books
	KEIC	KEIC	06/16/1994	Macmillan	67/5 and L	108.00	Bill No.: 1538 Date: 1991-11-13	658.802 RAM	G 1	04/29/2021	108.00	04/29/2021	Books