Marketing research : an applied orientation (Record no. 14729)

MARC details
000 -LEADER
fixed length control field 01425nam a2200505Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332555693
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 #0 - TITLE STATEMENT
Title Marketing research : an applied orientation
Statement of responsibility, etc. by Naresh K. Malhotra and Satyabhushan Dash
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Prentice Hall International
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 968p., app., notes, ind.
Dimensions 28 cm x 22 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 750
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element causal research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cluster
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element correlation and regression
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element data collaction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element discriminant and logit
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element distribution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ethics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element factor
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element hypothesis testing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element international
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mail
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element measurement and scaling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element methodology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element personal
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element preparation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element questionnaire and form
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element report preparation and presentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element reseach design formulation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sampling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SPSS window
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element structural equation modeling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element survey
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element telephone
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhushan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Date due
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 5 1 658.83 MAL 13216 07/31/2024 07/13/2024 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 8 2 658.83 MAL 13217 03/31/2025 03/02/2025 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 10 1 658.83 MAL 13218 07/29/2024 01/02/2024 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 7 5 658.83 MAL 13219 03/31/2025 08/06/2024 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 8 6 658.83 MAL 13220 03/04/2025 02/27/2025 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 10 3 658.83 MAL 13221 09/05/2024 09/05/2024 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 24 22 658.83 MAL 13222 03/11/2025 03/02/2025 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 5 1 658.83 MAL 13223 06/14/2024 06/14/2024 750.00 04/29/2021 Text Book 07/14/2024
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 8 1 658.83 MAL 13224 08/28/2024 08/26/2024 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 12 11 658.83 MAL 13225 09/07/2024 09/05/2024 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16     658.83 MAL 13226 06/30/2024   750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 4 1 658.83 MAL 13227 01/06/2025 01/02/2025 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 4   658.83 MAL 13228 03/29/2025 01/05/2025 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 5 5 658.83 MAL 13229 03/11/2025 01/02/2025 750.00 04/29/2021 Text Book  
    Dewey Decimal Classification     KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 4 2 658.83 MAL 13230 12/24/2024 09/26/2024 750.00 04/29/2021 Text Book  
          KEIC KEIC 09/16/2015 Alpha Book Co. 73/4 750.00 Bill No.: 273 Date: 2016-09-16 10 5 658.83 MAL 15884 03/29/2025 03/07/2025 750.00 04/29/2021 Books  
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