Marketing management (Record no. 14731)

MARC details
000 -LEADER
fixed length control field 01644nam a2200541Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc. by Philip Kotler and Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Peason Education in South Asia
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 756p., app., endnote, glos., ind.
Dimensions 26 cm x 20 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 899
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element analyzing business markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element building strong brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element capturing insights
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element communicating value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element competition and driving growth
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element connecting with customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element crafting the brand positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element creating value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element designing and managing services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element digital
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element global
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element information and forecasting demand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element integrated marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element loyalty relationships
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mass
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element new market offerings
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element new realities
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element personal
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element pricing strategies and programs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element product strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element responsibly for long term success
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element segments and targets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element strategies and plans part
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element textbooks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element understanding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Total Renewals Date last checked out
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13103 11/29/2024 899.00 04/29/2021 Text Book      
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13104 07/27/2024 899.00 04/29/2021 Text Book 4 2 07/23/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13105 10/08/2024 899.00 04/29/2021 Text Book 2 1 09/07/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13106 07/16/2024 899.00 04/29/2021 Text Book 2   07/14/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13107 07/17/2024 899.00 04/29/2021 Text Book 2 3 07/07/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13108 08/17/2024 899.00 04/29/2021 Text Book 12 3 07/07/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13109 07/19/2024 899.00 04/29/2021 Text Book 9 11 06/22/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13110 08/31/2024 899.00 04/29/2021 Text Book 13 7 08/28/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13111 10/06/2024 899.00 04/29/2021 Text Book 12 6 09/20/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13112 07/18/2024 899.00 04/29/2021 Text Book 11   07/15/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13113 11/06/2024 899.00 04/29/2021 Text Book 11 1 08/25/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13114 07/10/2024 899.00 04/29/2021 Text Book 10   07/07/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13115 12/01/2024 899.00 04/29/2021 Text Book 14 2 07/25/2024
    Dewey Decimal Classification     KEIC KEIC 06/23/2016 Kushal Books 67/5 899.00 Bill No.: 300 Date: 2016-06-23 658.802 KOT 13116 08/11/2024 899.00 04/29/2021 Text Book 14 4 07/31/2024
    Dewey Decimal Classification     KEIC KEIC 06/21/2016 Books India 67/5 899.00 Bill No.: 54801 Date: 2016-06-21 658.802 KOT 13141 03/25/2025 899.00 04/29/2021 Text Book 14 7 03/15/2024
    Dewey Decimal Classification     KEIC KEIC 06/21/2016 Books India 67/5 899.00 Bill No.: 54801 Date: 2016-06-21 658.802 KOT 15883 08/17/2024 899.00 04/29/2021 Text Book 12 4 08/10/2024
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