Marketing management : A South-Asian Perspective with CourseMate (Record no. 15787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386668752 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | IAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : A South-Asian Perspective with CourseMate |
| Statement of responsibility, etc. | by Dawn Iacobucci and Anupama Vohra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 281p., note., ind. |
| Dimensions | 28 cm x 21 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 325 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vohra, Anupama |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 11/21/2019 | Books India | 325.00 | Bill No.: 58864 Date: 2019-11-21 | 658.802 IAC | 19351 | 05/22/2023 | 325.00 | 04/29/2021 | Books |