Denial, desire, immersion : Evolution of Indian consumers (Record no. 15838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240202123000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789387146914 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chakraborti, Kishore |
| 245 #0 - TITLE STATEMENT | |
| Title | Denial, desire, immersion : Evolution of Indian consumers |
| Statement of responsibility, etc. | by Kishore Chakraborti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, |
| Name of publisher, distributor, etc. | Bloomsbury Publishing: |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 202p., note. |
| Dimensions | 23 cm x 15 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 599 |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>Section 1: March of the Tribes<br/>Chapter 1: The Days of the Brahmin<br/>Chapter 2: Crossing the Bridge<br/>Chapter 3: From Ascetic to Karmic<br/>Chapter 4: The Rise of the Banniya<br/>Chapter 5: The Rise of the Shudra<br/>Section 2: Changing Power Structure<br/>Chapter 6: Portrait of the Patriarch --------<br/>Chapter 7: From Youthful to Youth<br/>Chapter 8: March of the Millennial -------<br/>Section 3: Simmering Cauldron<br/>Chapter 9: The Changing Indian Woman<br/>Chapter 10: Facts and Fiction<br/>Section 4: Melting Pot<br/>Chapter 11: Retail Today<br/>Chapter 12: Reverse Colonization<br/>Section 5: New Rules, New Tools<br/>Chapter 13: Emerging Paradigm of Marketing<br/>Chapter L4: Implications of Digital Media A Consumer Point of View<br/>Chapter 15: Epilogue<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumption |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | economics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/17/2019 | Natraj Book Centre | 599.00 | Bill No.: 305/2019-20 Date: 2019 | 2 | 658.8342 CHA | 19546 | 08/15/2022 | 08/03/2022 | 599.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 01/20/2024 | Book Space | 599.00 | 793 | 658.8342 CHA | 22798 | 04/30/2025 | 2746.00 | 01/20/2024 | Books | Dewey Decimal Classification |