Avenues of advertising : the blasphemous bible for the believers of brand building (Record no. 16700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| Item number | ROY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roy, Ashok |
| 245 #0 - TITLE STATEMENT | |
| Title | Avenues of advertising : the blasphemous bible for the believers of brand building |
| Statement of responsibility, etc. | by Ashok Roy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai: |
| Name of publisher, distributor, etc. | Avenues of Advertising |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300p. |
| Dimensions | 28 cm x 24 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1800 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Avenues advertisements |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Indian advertis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 01/13/1997 | 48/5 | 1800.00 | 659.113 ROY | 1444 | 05/22/2023 | 1800.00 | 04/29/2021 | Reference | |||||
| KEIC | KEIC | 01/13/1997 | 48/5 | 1800.00 | 659.113 ROY | 3568 | 05/22/2023 | 1800.00 | 04/29/2021 | Reference |