MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00942nam a2200349Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415355990 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schroeder, Jonathan E. (ed.) |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Brand culture |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford: |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 218p., ind. |
| Dimensions |
23 cm x 16 cm |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
2011.63 |
| Unit of pricing |
00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Date of acquisition |
2008-11-03 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ambi-brand culture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
brand ecosystems |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
branding ethics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
brave new brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
communities |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
corporate perspectives |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
design management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
luxury brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
rethinking identity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
selling dream |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
symbolic brands |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salzer-Morling, Miriam (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Askegaard, Soren (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
Bill No.: 40253 Date: 2008-11-03 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
Bill No.: 40253 Date: 2008-11-03 |
