Tested advertising copy : 201 tested of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard and Schwerin (Record no. 17999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | SWA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Swan, Carroll J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Tested advertising copy : 201 tested of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard and Schwerin |
| Statement of responsibility, etc. | by Carroll J. Swan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | INK Books |
| Date of publication, distribution, etc. | 1955 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208p. |
| Dimensions | 28 cm x 27 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | men and women |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | prind ad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TV ad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 07/27/2010 | Free | 78/3 | 659 SWA | 8879 | 05/22/2023 | 04/29/2021 | Books |