Speaking of advertising (Record no. 18647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211202s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | WRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wright, John S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Speaking of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 1963 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 484p., ind. |
| Dimensions | 23 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 145.45 |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing and advertising |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 2021-14-08 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warner, Daniel S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | Free | 145.45 | 659.1 WRI | 20893 | 05/22/2023 | 145.45 | Books |