A history of Indian advertising : in ten-and -a -half chapters : * or stark raving ad (Record no. 20148)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220806022832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220806b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391028558 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10954 |
| Item number | SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Ritu |
| 245 ## - TITLE STATEMENT | |
| Title | A history of Indian advertising : in ten-and -a -half chapters : * or stark raving ad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gurugram |
| Name of publisher, distributor, etc. | Hachette Book Publishing Pvt Ltd. |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 276p. |
| Dimensions | 19 cm x 12 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Indian advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | commercials brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/29/2022 | Natraj Book Centre | 199.00 | 147/2022-23 | 9 | 3 | 659.10954, SIN | 21617 | 09/01/2025 | 08/18/2025 | 23676.00 | 08/06/2022 | Books |