Marketing theory : evolution and evaluation of schools of marketing thought (Record no. 20169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220904032229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220904b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9354641206 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing theory : evolution and evaluation of schools of marketing thought |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Expanded |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley India |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxnvi, 264p. |
| Other physical details | ref., ind. |
| Dimensions | 28 cm x 21 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | schools marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | service schools marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | relationship |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parvatiyar, Atul |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Uslay, Can |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 08/20/2022 | Books India | 769.00 | 61061 | 2 | 658.8, SHE | 21719 | 12/26/2024 | 11/26/2024 | 11/26/2024 | 1200.00 | 08/20/2022 | Books | ||||
| Dewey Decimal Classification | KEIC | KEIC | 08/20/2022 | Books India | 769.00 | 61061 | 1 | 658.8, SHE | 21720 | 10/07/2023 | 09/27/2023 | 1200.00 | 08/20/2022 | Books |