What makes winning brands different : the hidden method behind the world's most successful brands (Record no. 2051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471720259 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BUC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Buchholz, Andreas |
| 245 #0 - TITLE STATEMENT | |
| Title | What makes winning brands different : the hidden method behind the world's most successful brands |
| Statement of responsibility, etc. | by Andreas Buchholz and Wolfram Wordemann |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester: |
| Name of publisher, distributor, etc. | John Wiley and Sons, Ltd. |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 222p., bib., ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1407.65 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case study |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | emotions and love |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | identity and self expression |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | internet |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | new method |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | norms and values |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | perceptions and programs |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wordemann, Wolfram |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 09/14/2000 | Books India | 70/5 | 1407.65 | Bill No.: 22101 Date: 2000-09-14 | 658.827 BUC | 3149 | 05/22/2023 | 1407.65 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 12/06/2000 | Natraj Book Centre | 70/5 | 1395.40 | Bill No.: 2647 Date: 2000-12-06 | 658.827 BUC | 3287 | 05/22/2023 | 1395.40 | 04/29/2021 | Books |