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Creating images and the psychology of marketing communication (Record no. 20850)

MARC details
000 -LEADER
fixed length control field	00653nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221207s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781410617392
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8343
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kahle, Lynn R; Kim, Chung-hyon
245 #0 - TITLE STATEMENT
Title	Creating images and the psychology of marketing communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Mahwah:
Name of publisher, distributor, etc	NJ:Lawrence Erlbaum Associates, Publishers, 2006
Date of publication, distribution, etc	2006
365 ## - TRADE PRICE
Price type code	INR
Price amount	587336.00
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Date of acquisition	2018-03-28
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified	e-Book
Uniform Resource Identifier	<a href="http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=274549&query=9781410617392">http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=274549&query=9781410617392</a>
Link text	Click here to access e-Book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--	BK

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent location	Current location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
				KEIC	KEIC	03/28/2018	Allied Publishers Subscription Agency agency		658.8343	EB534	12/07/2022	e-Books