Digital marketing : Integrating strategy and tactics with values, a guidebook for executives, managers, and students (Record no. 20951)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00843nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221207s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317999751 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaufman, Ira; Horton, Chris |
| 245 #0 - TITLE STATEMENT | |
| Title | Digital marketing : Integrating strategy and tactics with values, a guidebook for executives, managers, and students |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2014 |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 587336.00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 2018-03-28 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | business and economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | computer literacy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | general |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | e-Book |
| Uniform Resource Identifier | <a href="http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=1818176&query=9781317999751">http://ebookcentral.proquest.com/lib/micgujarat-ebooks/detail.action?docID=1818176&query=9781317999751</a> |
| Link text | Click here to access e-Book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/28/2018 | Allied Publishers Subscription Agency agency | 658.872 | EB588 | 12/07/2022 | e-Books |