Brand hate: navigating consumer negativity in the digital world (Record no. 21122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00768nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221207s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3-319-41519-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KUC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kucuk, S.Umit |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand hate: navigating consumer negativity in the digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cham: |
| Name of publisher, distributor, etc | Springer |
| Date of publication, distribution, etc | 2016 |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 642574.00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 2017-03-17 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | emotions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | e-Book |
| Uniform Resource Identifier | <a href="http://link.springer.com/book/10.1007/978-3-319-41519-2">http://link.springer.com/book/10.1007/978-3-319-41519-2</a> |
| Link text | Click here to access e-Book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | Bill No.: 10158 Date: 17.03.2017 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/17/2017 | Allied Publishers Subscription Agency | 658.827 KUC | EB28 | 12/07/2022 | e-Books |