Using semiotics in retail : leverage consumer insight to engage shoppers and boost sales (Record no. 21255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534 a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230119164115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1398603820 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lawes, Rachel |
| 245 ## - TITLE STATEMENT | |
| Title | Using semiotics in retail : leverage consumer insight to engage shoppers and boost sales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2022 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 271p., note., ref., ind., 24 cm x 16 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | retail trade |
| -- | semiotics |
| -- | semiotics in advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 01/17/2023 | Alpha Book Co | 3137.00 | SA-0206 | 1 | 658.9, LAW | 22066 | 02/22/2023 | 01/23/2023 | 01/23/2023 | 4894.00 | 01/17/2023 | Books |