The psychology of advertising (Record no. 21402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230216b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367346393 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fennis, Bob Michael |
| 245 ## - TITLE STATEMENT | |
| Title | The psychology of advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 466p., ref., glos., ind., 24 cm x 17 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | advertising |
| -- | psychological aspects |
| -- | consumers |
| -- | attitudes |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stroebe, Wolfgang |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 02/11/2023 | Books India | 4488.16 | 61463 | 1 | 659.1019, FEN | 22159 | 08/13/2025 | 07/28/2025 | 73336.00 | 02/11/2023 | Books |