Marketing finance: Turning marketing strategies into shareholder value (Record no. 21669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01246 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230927014229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230822b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0750657709 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ward, Keith |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing finance: Turning marketing strategies into shareholder value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Nork: |
| Name of publisher, distributor, etc. | Elsevier Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 349p., ind., 23 cm X 15 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Banikanta Mishra |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>Part one: Overview <br/><br/>1.Creating shareholder value<br/>2.The virtuous circle of analysis, planning and control: developing an integrated model<br/><br/>Part two: Analysis and design <br/><br/>3. The strategic management process: setting goals and objectives<br/>4.Future competitive environment review<br/>5.Existing position, appraisal and analysis<br/><br/>Part three: Planning –<br/><br/>6.The planning process: budgeting and beyond<br/>7.Strategic investment evaluation and control<br/>8.Brand-led strategies<br/>9. Customer-led strategies<br/>10. Product-based strategies<br/><br/>Part four: Control – <br/>11.Exercising control over the future<br/>12.Establishing performance measures <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing |
| -- | management |
| -- | costs |
| -- | cost effectiveness |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 08/17/2023 | Book Space | 999.00 | 656 | 1 | 1 | 658.802 WAR | 22507 | 11/04/2023 | 10/05/2023 | 22791.00 | 08/17/2023 | Books |