How to get published in the best marketing journals (Record no. 21831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03028 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231130153304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231128b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1839109867 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stewart, David W. (ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | How to get published in the best marketing journals |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cheltenham: |
| Name of publisher, distributor, etc. | Edward Elgar Publishing, |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 228p., ind., 23 cm X 15 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Kallol Das |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>SECTION I THE PUBLICATION PROCESS<br/>Introduction to Section I 2<br/>1 The Contribution Continuum Revisited<br/>Daniel M. Ladik and David W. Stewart 4<br/>2 John O. Summers (2001), ‘Guidelines for Conducting Research and<br/>Publishing in Marketing: From Conceptualization Through the Review<br/>Process’, Journal of the Academy of Marketing Science , 29 (4), Fall,<br/>405–15 17<br/>3 Publishing Ethics: Managing for Success<br/>O.C. Ferrell and Linda Ferrell 28<br/>SECTION II TAILORING YOUR WORK TO YOUR AUDIENCE<br/>Introduction to Section II 46<br/>4 On the Positioning of Research Papers in the Marketing Discipline<br/>Gary L. Frazier 47<br/>5 How to Publish Consumer Research Based on Experiments in the Top<br/>Marketing Journals<br/>Cornelia ‘Connie’ Pechmann 53<br/>6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), ‘From<br/>Academic Research to Marketing Practice: Exploring the Marketing<br/>Science Value Chain’, International Journal of Research in Marketing ,<br/>31 (2), June, 127–40 70<br/>7 Deborah J. MacInnis (2011), ‘A Framework for Conceptual<br/>Contributions in Marketing’, Journal of Marketing , 75 (4), July, 136–54 84<br/>8 Publishing Marketing Strategy Papers in Scholarly Journals<br/>V. Kumar 103<br/>9 So, You Want to Write Policy-Relevant Articles?<br/>Ronald Paul Hill 126<br/>10 Publishing in International Marketing: Challenges, Opportunities, and<br/>Guideposts<br/>Constantine S. Katsikeas 138<br/>11 Sample Design for Research in Marketing<br/>Vikas Mittal 157<br/>SECTION III REVIEWS AND THE REVISION PROCESS<br/>Introduction to Section III 175<br/>12 Donald R. Lehmann and Russell S. Winer (2017), ‘The Role and Impact<br/>of Reviewers on the Marketing Discipline’, Journal of the Academy of<br/>Marketing Science , 45 (5), September, 587–92 177<br/>13 How Papers Get Better Before They Get Published<br/>Ruth N. Bolton 183<br/>14 The Service-Dominant Logic Journey: From Conceptualization to<br/>Publication<br/>Stephen L. Vargo 188<br/>SECTION IV FINAL THOUGHTS<br/>Introduction to Section IV 198<br/>15 David W. Stewart (2008), ‘Academic Publishing in Marketing: Best and<br/>Worst Practices’, European Business Review, Special Issue: Academic<br/>Journals and Academic Publishing , 20 (5), 421–33 199<br/>16 Responding to Reviewers: Lessons from 17 Years of Editor Experience<br/>at Duke University<br/>Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances<br/>Luce and Richard Staelin 212<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | communication in marketing |
| -- | marketing |
| -- | periodicals |
| -- | publishing |
| -- | marketing literature |
| -- | marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ladik, Daniel M. (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 11/23/2023 | Readers World | 3693.76 | 436 | 1 | 1 | 658.802 HOW | 22754 | 06/09/2024 | 12/05/2023 | 4256.00 | 11/23/2023 | Books |