The strategy and tactics of pricing: A guide to growing more profitably (Record no. 21921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01741 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231215010105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231213b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1138737518 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thomas T. Nagle |
| 245 ## - TITLE STATEMENT | |
| Title | The strategy and tactics of pricing: A guide to growing more profitably |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 335p., ind., 25 cm X 18 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Subrat Sarangi |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>Preface xiii<br/>Acknowledgments xv<br/>List of In-Line Boxes xvii<br/>Chapter 1 Strategic Pricing 1<br/>Coordinating the Drivers of Profitability<br/>Chapter 2 Economic Value 26<br/>The Guiding Force of Pricing Strategy<br/>Chapter 3 Price and Value Communication 56<br/>Strategies to Influence Willingness-to-Pay<br/>Chapter 4 Price Structure 76<br/>Tactics for Pricing Differently Across Customer Segments<br/>Chapter 5 Pricing Policy 106<br/>Infl uencing Customer Expectations and Purchase Behaviors<br/>Chapter 6 Price Level 133<br/>Setting Prices that Capture a Share of the Value Created<br/>Chapter 7 Price Competition 152<br/>Managing Conflict Thoughtfully<br/>Chapter 8 Measurement of Price Sensitivity 173<br/>Research Techniques to Supplement Judgment<br/>Chapter 9 Financial Analysis 207<br/>Analyzing Costs and Profits for Pricing<br/>Chapter 10 Specialized Strategies 240<br/>Adapting Pricing to Accommodate Common Challenges<br/>Chapter 11 Creating Strategic Pricing Capability 262<br/>Assembling Talent, Processes, and Data to Build<br/>Competitive Advantage<br/>Chapter 12 Ethics and the Law 293<br/>Understanding the Constraints on Pricing<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | pricing |
| -- | marketing |
| -- | decision making |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muller, Georg |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gruyaert, Evert |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 12/11/2023 | Alpha Book Co. | 6472.90 | SA-0278 | 1 | 658.816 NAG | 22768 | 02/05/2024 | 01/08/2024 | 23219.00 | 12/11/2023 | Books | |||||
| Dewey Decimal Classification | KEIC | KEIC | 12/11/2023 | Alpha Book Co. | 6472.90 | SA-0278 | 658.816 NAG | 22769 | 12/16/2023 | 23219.00 | 12/11/2023 | Books | |||||||
| Dewey Decimal Classification | KEIC | KEIC | 12/11/2023 | Alpha Book Co. | 6472.90 | SA-0278 | 2 | 658.816 NAG | 22770 | 11/14/2024 | 10/19/2024 | 23219.00 | 12/11/2023 | Books | 1 | ||||
| Dewey Decimal Classification | KEIC | KEIC | 12/11/2023 | Alpha Book Co. | 6472.90 | SA-0278 | 1 | 658.816 NAG | 22771 | 08/06/2025 | 07/20/2025 | 23219.00 | 12/11/2023 | Books | 1 | ||||
| Dewey Decimal Classification | KEIC | KEIC | 12/11/2023 | Alpha Book Co. | 6472.90 | SA-0278 | 2 | 658.816 NAG | 22772 | 03/16/2024 | 02/29/2024 | 23219.00 | 12/11/2023 | Books |