Advertising outdoors : Watch this space! (Record no. 22147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240229b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0714836354 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bernstein, David |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising outdoors : Watch this space! |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, |
| Name of publisher, distributor, etc. | Phaidon: |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240p., ind., 29 cm X 26 cm |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>Art and advertising<br/>Advertising develops<br/>Poster rules<br/>The creative challenge<br/>The strengths of outdoor<br/>Images and words<br/>Brand and consumer<br/>Beyond the billboard<br/>The future |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | advertising, outdoor |
| -- | commercial art |
| -- | outdoor advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 02/27/2024 | Free | 2695.00 | Free | 659.1342 BER | 22873 | 03/01/2024 | 02/27/2024 | Books |