Gamification for product excellence: Make your product stand out with higher user engagement, retention, and innovation (Record no. 22158)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03074 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240509105806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240417b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1837638383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hyzy, Mike |
| 245 ## - TITLE STATEMENT | |
| Title | Gamification for product excellence: Make your product stand out with higher user engagement, retention, and innovation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Birmingham, |
| Name of publisher, distributor, etc. | Packt Publishing Limited: |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 329p., ind., 23 cm X 19 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Kallol Das<br/>--------------------------------------- |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>1. Gamification Basics<br/>Introduction to gamification<br/>History of gamification<br/>Key concepts in gamification<br/>Where gamification stands today<br/>2. Gamification for Product Managers<br/>Product manager core competencies<br/>Gamification increases user engagement<br/>Gamification can give "nudges" to desired behaviors<br/>Gamification differentiates your product and breaks the status quo<br/>3. Gamification Frameworks and Experts<br/>Gamification frameworks and methodologies<br/>Additional players in the game<br/>4. Understanding Your User<br/>Market research, data, and collection methods<br/>Understanding user motivation and behavior<br/>Creating user personas and jobs to be done<br/>5. Game Mechanics and Psychology<br/>Reward systems<br/>Progress tracking<br/>Narrative and storytelling<br/>Social engagement<br/>Game psychology<br/>6. Designing a Gamification Strategy<br/>Setting goals and objectives<br/>Defining success metrics<br/>Selecting your personas and JTBD to design around<br/>Choosing the right game mechanics<br/>Creating a game loop<br/>Incorporating gamification into the user experience<br/>7. Implementing Your Gamification<br/>Decoding your gamification<br/>Product and feature launch<br/>Setting up tools to track performance<br/>Making data-driven decisions<br/>Creating a process of continual improvement<br/>8. Challenges and Limitations in Gamification<br/>Keeping gamification ethical<br/>Balancing gamification and user privacy<br/>Accessibility to all users<br/>Ensuring gamification doesn't harm the user experience<br/>Avoiding common pitfalls and mistakes<br/>9. Selling Your Gamification Strategy<br/>Building your business case<br/>Leadership buy-in<br/>Cross-functional teams<br/>GTM Strategy<br/>Case Study - Apple Watch<br/>Case Study - GuruShots<br/>Case Study - Peloton<br/>10. Gamifying Your Product Development Process<br/>The draft game<br/>Utilizing design thinking to create gamification activities for product development<br/>Gamifying your product development process<br/>Gamifying product vision and strategy development<br/>Gamifying user experience (UX) design<br/>Gamifying product management<br/>Gamifying quality assurance and testing<br/>Product implementation<br/>11. Case Studies and Best Practices<br/>Brands that master gamification<br/>Gamification strategies that contributed to their success<br/>Best practices and lessons learned<br/>12. The Future of Gamification<br/>Gamification on Earth in 2033<br/>Drivers and signals of change<br/>Four examples of how gamification will shape the future |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | gamification |
| -- | production management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wardle, Bret |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 04/01/2024 | Book Space | 2699.00 | 901 | 658.5 HYZ | 22923 | 06/23/2025 | 8077.00 | 04/01/2024 | Books |