The seven principles of digital business strategy (Record no. 22735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01428 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241116093132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241113b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781631570339 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McKeown, Niall |
| 245 ## - TITLE STATEMENT | |
| Title | The seven principles of digital business strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 128p., ind., 23 cm X 15 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Digital and social media marketing and advertising collection |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Viral Nagori |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>1. Digital business strategy<br/>2. An introduction to the seven principles of digital business strategy<br/>3. The first principle of digital business strategy: know yourself<br/>4. The second principle of digital business strategy: know your customer<br/>5. The third principle of digital business strategy: competition<br/>6. The fifth principle of digital business strategy: current position<br/>7. The sixth principle of digital business strategy: engine of growth<br/>8. The fourth principle of digital business strategy: resources<br/>9. The seventh principle of digital business strategy: tactics<br/>10. Conclusion<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | business planning |
| -- | case studies |
| -- | communication technological innovations |
| -- | information technology |
| -- | marketing innovations |
| -- | social media economic aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Durkin, Mark |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crittenden, Victoria L. (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 11/04/2024 | T V Enterprises | 1913.13 | 546/24-25 | 1 | 658.872 MCK | 23641 | 01/03/2025 | 11/19/2024 | 2372.00 | 11/04/2024 | Books |