The belief economy: How to give a damn, stop selling, and create buy-in (Record no. 22793)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01557 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250330064727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241113b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781619618039 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baldwin, David |
| 245 ## - TITLE STATEMENT | |
| Title | The belief economy: How to give a damn, stop selling, and create buy-in |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Lioncrest Publishing, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207p., 22 cm X 14 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Abhiraj Bhore |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Foreword By John Replogle<br/><br/>Introduction: A Brief History of the Future of Advertising.<br/><br/>1. A New Kind of Consumption and Why It Might Consume You.<br/><br/>2. Millennials and Gen Z: Maybe They Deserve a Trophy After All<br/><br/>3. Capitalism as a Force for Good, Proving Once and for All, Karl Marx Was a Schmuck<br/><br/>4. Why You Should Think of Your Brand as a Verb<br/><br/>5. Don't Check Your Humanity at the Door; You'll Need It at the Office...<br/><br/>6. You Don't Have to Live like a Saint to Save the World.<br/><br/>7. How to Become a Belief-Driven Brand by Doing Good<br/><br/>8. The Crime of the Century-ish: The Great Social Media Hoodwink<br/><br/>......<br/><br/>Conclusion: Do You Believe in the Belief Economy? It Believes in You...<br/><br/>Tools and Exercises<br/><br/>Step 1 (Culture): What's Wrong with the Current State of Things?<br/><br/>Step 2 (Customer): What Change Does the Customer Seek?<br/><br/>Step 3 (Company): What Do We Do that Can Make Things Better?<br/><br/><br/>Sources<br/><br/>About the Author. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | branding |
| -- | marketing |
| -- | selling |
| -- | social responsibility of business |
| -- | success in business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 11/04/2024 | T V Enterprises | 2181.63 | 548/24-25 | 1 | 658.827 BAL | 23645 | 03/30/2025 | 11/14/2024 | 3801.00 | 11/04/2024 | Books |