Decoding advertisements: Ideology and meaning in advertising (Record no. 22823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02145 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250315224744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250304b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0714526157 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Williamson, Judith |
| 245 ## - TITLE STATEMENT | |
| Title | Decoding advertisements: Ideology and meaning in advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Marion Boyars, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 180p., bib., 22 cm X 18 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Ideas in progress |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Kallol Das |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Content:<br/><br/>PART ONE<br/>Introduction : ' Meaning and Ideology<br/>' Advertising - Work '<br/>Chapter One A Currency of Signs<br/>a . Differentiation 24<br/>b . The Finished Connection: An ' Objective Correlative ' 29 c. Product as Signified<br/>d . Product as Signifier 35<br/>e . Product as Generator<br/>f . Product as Currency 38<br/>Chapter Two Signs Address Somebody<br/>a . Currency Requires a Subject to Make an Exchange <br/>b . ' Totemism ': Subject as Signified 45<br/>c . Appellation and Individualism:<br/>Individuals Constituted as Subjects 50<br/>d . Divisions<br/>e . Advertising and the ' Mirror - Phase ' 60<br/>f . The Created Self<br/>Chapter Three Signs for Deciphering: Hermeneutics<br/>of trade or otherwise, be lent, re - sold, hired out or rm of binding or cover other than that in which it on being imposed on the subsequent purchaser.<br/>rk has been asserted by her in accordance with the<br/>PART TWO<br/>a . Absence<br/>b . Language 84<br/>c . Calligraphy 91<br/>' Ideological Castles ': Referent Systems<br/>Chapter Four ' Cooking ' Nature<br/>a . ' The Raw and the Cooked ':<br/>Representations of Transformation<br/>b . Science 110<br/>c . ' Cooked ' Sex: ' Civilisation and Its Discontents '<br/>Chapter Five Back to Nature<br/>a . ' The Natural ' 123<br/>b . Surrealism<br/>c . The Ideology of the Natural<br/>Chapter Six Magic<br/>a . Alchemy<br/>b . Spells <br/>c . The Genie in the Lamp and the World in the Bottle d. The Crystal Ball / Magic Circle<br/>Chapter Seven Time: Narrative and History<br/>a . Time Past: Memory<br/>b . Time Future: Desire<br/>c . History<br/>Chapter Eight Conclusions <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | advertising |
| -- | advertising Psychological aspects |
| -- | graphic communication, media studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 02/26/2025 | T V Enterprises | 1699.82 | 877/24-25 | 2 | 659.1019 WIL | 23804 | 03/24/2025 | 03/18/2025 | 1275.00 | 02/26/2025 | Books |