Pricing strategy: Setting price levels, managing price discounts and establishing price structures (Record no. 22845)

MARC details
000 -LEADER
fixed length control field 01382 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241218104226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241210b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131528389
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Tim J.
245 ## - TITLE STATEMENT
Title Pricing strategy: Setting price levels, managing price discounts and establishing price structures
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Oh:
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 318p., note., ind., 25 cm X 20 cm
500 ## - GENERAL NOTE
General note Recommended by: Subrat Sarangi
521 ## - TARGET AUDIENCE NOTE
Target audience note Content:<br/><br/>'Part 1 Setting the Price Chapter 1 Boundaries of a Good Price Chapter 2 Profit's Sensitivity to Price Chapter 3 Customer Perception-Driven Pricing Chapter 4 Price to Value Chapter 5 Psychological Influences on Price Sensitivity Part 2 Managing Price Variances Chapter 6 Price Segmentation Chapter 7 Price Promotions Chapter 8 Discount Management Part 3 Establishing Price Structures Chapter 9 Price Structures and Multipart Pricing Chapter 10 Add-ons, Accessories, and Complementary Products Chapter 11 Versioning Chapter 12 Bundling Chapter 13 Subscriptions and Customer Lifetime Value Chapter 14 Yield Management Part 4 Pricing Strategy Chapter 15 Competition and Pricing Chapter 16 Product Life Cycle Pricing Chapter 17 Pricing Decisions and the Law by Dennis P. W. Johnson Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision pricing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     KEIC KEIC 12/02/2024 Technical Bureau India Pvt. Ltd. 850.00 TB2775 1 658.816 SMI 23685 01/08/2025 12/24/2024 9673.00 12/02/2024 Books
    Dewey Decimal Classification     KEIC KEIC 12/02/2024 Technical Bureau India Pvt. Ltd. 850.00 TB2775   658.816 SMI 23686 12/13/2024   9673.00 12/02/2024 Books
    Dewey Decimal Classification     KEIC KEIC 12/02/2024 Technical Bureau India Pvt. Ltd. 850.00 TB2775 1 658.816 SMI 23687 01/13/2025 01/12/2025 9673.00 12/02/2024 Books
    Dewey Decimal Classification     KEIC KEIC 12/02/2024 Technical Bureau India Pvt. Ltd. 850.00 TB2775 1 658.816 SMI 23688 06/23/2025 12/11/2024 9673.00 12/02/2024 Books
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