Applied semiotic tools for the Indian cultural context (Record no. 22911)

MARC details
000 -LEADER
fixed length control field 02131 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250102182138.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250102b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9383184750
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Item number KHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khanwalkar, Seema
245 ## - TITLE STATEMENT
Title Applied semiotic tools for the Indian cultural context
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ahmedabad:
Name of publisher, distributor, etc. CEPT University Press,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 339 p.
Other physical details ack.
Dimensions 22 cm x 16 cm
500 ## - GENERAL NOTE
General note Recommended By: Ujjwal Garg<br/>------------------------------------------
521 ## - TARGET AUDIENCE NOTE
Target audience note List of Tables and Figures vii<br/>Introduction viii<br/>Performative Cultures 20<br/>01 Can the Centre Hold? Play and Tensions in Oral<br/>Cultural Narratives of Goa 22<br/>02 When Is a Coconut Not a Coconut? Using Semiotics to<br/>Harness Culture in India 42<br/>03 Television Narratives: Creating a Cultural Complicity -<br/>A Semiotic Analysis of the Balaji Telefilms Discourse 56<br/>04 Literacy in the 'Visual World': Impact of the SLS<br/>Experiment in Rural India 80<br/>05 Ethnoconsumerism and Cultural Branding: Designing 'Nano' Car 94<br/>06 Contemporary Indian Art and the 'Semiotic Eye': Issues And Perspectives 118<br/>Notions of Space and Geography 136<br/>07 The Sabarmati Story: Memory of Water and Notions of Place 138<br/>08 Designed Environments, Mimesis, and Likeness: Exploring Human-Material Ecologies 152<br/>09 Architecture and Design Semiotics in the Light of Transformative Futures 176<br/>10 Discovering the Abandoned and the Living: A Material-Semiotic Reading of Textile Mills in Ahmedabad 202<br/>Digital Futures 216<br/>11 Humanities in the Digital World/Digital in the Humanities? 218<br/>12 Enchanted Object Indian Sari, Negotiating the Online and the Offline Space 238<br/>Discourses of Identity, Modernity, and Nationalism 266<br/>13 Semiotic Challenges in India 268<br/>14 Branding National Issues: India and the Branding Bandwagon 290<br/>15 Insisting Modernity Exploring Objects of Modernity in the Optimism and Practice in Mulk Raj Anand's Life 300<br/>Epilogue 324<br/>Acknowledgements 334<br/>About the Author 339
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Indian Culture
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Shawls
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Folk art
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Kerchiefs
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     KEIC KEIC 12/30/2024 CEPT University 1200.00 CUP/24-25/49 3 302.2 KHA 23728 03/17/2025 03/04/2025 1030.00 12/30/2024 Books
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