Marketing in the public sector : a roadmap for improved performance (Record no. 23073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01464 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250717164525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250717b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131875159 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 352.7 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing in the public sector : a roadmap for improved performance |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J, |
| Name of publisher, distributor, etc. | Wharton School Pub: |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 332 p. |
| Other physical details | illus. |
| Dimensions | 24 cm x 14 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended By: Shubham Bhatt<br/> |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs<br/>Chapter 2. Understanding the marketing mindset<br/>Chapter 3. Developing and enhancing popular programs and services<br/>Chapter 4. Setting motivating prices, incentives, and disincentives<br/>Chapter 5. Optimizing distribution channels<br/>Chapter 6. Creating and maintaining a desired brand identity<br/>Chapter 7. Communicating effectively with key publics<br/>Chapter 8. Improving customer service and satisfaction<br/>Chapter 9. Influencing positive public behaviors: social marketing<br/>Chapter 10. Forming strategic partnerships<br/>Chapter 11. Gathering citizen data, input, and feedback<br/>Chapter 12. Monitoring and evaluating performance<br/>Chapter 13. Developing a compelling marketing plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing Principles |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Understanding of Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ordered | KEIC | KEIC | 07/17/2025 | 3 | 1000.00 | 07/17/2025 | 1 | 1000.00 | 07/17/2025 | Books |