Marketing Management (Record no. 23077)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03029 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250818120523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250807b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789367138199 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, |
| Name of publisher, distributor, etc. | Pearson: |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 647p., note., glos., ind., 28 cm X 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Githa Heggde |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: The 17th edition of Marketing Management by Philip Kotler, co-authored with Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, is an authoritative guide that explores the ever-changing landscape of marketing. This edition offers in-depth insights into the disruptions caused by globalization, technological advancements, and the rise of digital platforms. It equips readers with the latest strategies, frameworks, and tools necessary to navigate these shifts. The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop effective marketing strategies, and utilizing data analytics to drive informed decision-making. Now enriched with Indian case studies and perspectives on contemporary businesses, this edition strikes a perfect balance between academic rigor and practical relevance. It serves as an invaluable resource for students and professionals alike, helping them thrive in the dynamic world of marketing. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>PART 1: Fundamentals of Marketing Management –<br/><br/>1. Defining Marketing for the New Realities 2. Marketing Planning and Management .<br/><br/>PART 2: Understanding the Market –<br/><br/>3. Analyzing Consumer Markets. 4 Analyzing Business Markets 5 Conducting Marketing Research<br/><br/>PART 3: Developing a Viable Market Strategy –<br/><br/>6. Identifying Market Segments and Target Customers 7. Crafting a Customer Value Proposition and Positioning<br/><br/>PART 4: Designing Value –<br/><br/>8. Designing and Managing Products 9. Designing and Managing Services 10. Building Strong Brands 11. Managing Pricing and Sales Promotions<br/><br/>PART 5: Communicating Value –<br/><br/>12. Managing Marketing Communications 13. Designing an Integrated Marketing Campaign in the Digital Age 14. Personal Selling and Direct Marketing<br/><br/>PART 6: Delivering Value –<br/><br/>15. Designing and Managing Distribution Channels 16. Managing Retailing<br/><br/>PART 7: Managing Growth –<br/><br/>17. Driving Growth in Competitive Markets 18. Developing New Market Offerings 19. Building Customer Loyalty 20. Tapping into Global Markets 21. Environmental, Social, and Governance Issues in Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | marketing management |
| -- | new realities |
| -- | marketing planning and management |
| -- | consumer markets |
| -- | identifying market segments |
| -- | communications |
| -- | pricing and sales promotions |
| -- | distribution channels |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cerven, Alexander |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | G. Shainesh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/25/2025 | Technical Bureau India Pvt. Ltd. | 1180.00 | TB1176 | 1 | 658.802 KOT | 23950 | 09/07/2025 | 08/08/2025 | 08/08/2025 | 8106.00 | 07/25/2025 | Books |