MKTG : a south-Asian perspective (Record no. 23090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01659nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517086 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG : a south-Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, |
| Name of publisher, distributor, etc. | Cengage Learning: |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVII., 671p., ind., 27 cm X 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Donated by : Student |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: "This innovative book will motivate and stimulate your ability to recognize the extent to which marketing principles play an important role in the daily and professional aspects of your life." |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | 1. The World of Marketing: 1. Marketing Overview<br/>2. Strategic Planning to Generate Competitive Advantage<br/>3. Ethics and Social Responsibility<br/>4. The Marketing Environment<br/>5. Developing a Global Vision<br/>pt. 2. Analyzing Market Opportunities: 6. Consumer Decision-Making<br/>7. Business Marketing<br/>8. Segmentation and Target Markets<br/>9. Market Research<br/>3. Product Decisions: 10. Product Concepts<br/>11. Product Development and Management<br/>12. Marketing in Services and Nonprofit Organizations<br/>4. Distribution Decisions: 13. Supply Chain and Marketing Channel Management<br/>14. Retailing<br/>5. Promotion and Communication Strategies: 15. Marketing Communications<br/>16. Advertising, Public Relations, and Sales Promotion<br/>17. Personal Selling and Sales Management<br/>18. Marketing and Social Media<br/>6. Pricing Decisions: 19. Pricing Concepts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing |
| -- | Marketing Management |
| -- | Business Marketing |
| -- | Consumer Decision |
| -- | Retailing |
| -- | Social Media Markeing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph., Sharma, Dheeraj., Mcdaniel, carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/21/2025 | Free | 500.00 | Free | 658.8 RAM | 23911 | 08/07/2025 | 07/21/2025 | Books |