Consumer Behavior (Record no. 23091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02080nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353069834 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, |
| Name of publisher, distributor, etc. | Pearson Education: |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx., 670p., ind., 25 cm X 20 cm |
| 500 ## - GENERAL NOTE | |
| General note | Donated by : Student |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry." |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>I. Consumers, Marketers, and Technology 1. Technology-Driven Consumer Behavior 2. Segmentation, Targeting, and Positioning II. The Consumer as an Individual 3. Consumer Motivation and Personality 4. Consumer Perception 5. Consumer Learning 6. Consumer Attitude Formation and Change III. Communication and Consumer Behavior 7. Persuading Consumers 8. From Print and Broadcast Advertising to Social and Mobile Media 9. Reference Groups and Word-of-Mouth IV. Consumers in their Social and Cultural Settings 10. The Family and Its Social Standing 11. Culture’s Influence on Consumer Behavior 12. Subcultures and Consumer Behavior 13. Cross-Cultural Consumer Behavior: An International Perspective V. Consumer Decision-Making, Marketing Ethics, and Consumer Research 14. Consumer Decision-Making and Diffusion of Innovations 15. Marketing Ethics and Social Responsibility 16. Consumer Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Consumer behavior |
| -- | Communication and Consumer behavior |
| -- | Consumer Research |
| -- | Marketing Ethic |
| -- | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wisenblit, joseph |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Ramesh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/21/2025 | Free | 900.00 | Free | 658.8342 SCH | 23912 | 07/21/2025 | 07/21/2025 | Books |