Understanding Indian consumers (Record no. 23092)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03326nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199479627 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420954 |
| Item number | MAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maheswaran, Durairaj |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding Indian consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, |
| Name of publisher, distributor, etc. | Oxford University Press: |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 293p., 24 cm X 18 cm |
| 500 ## - GENERAL NOTE | |
| General note | Donated by : Student |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary : Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks. Understanding Indian Consumers is a compilation of 20 articles from among some of the best minds in academia and business. So whether you are looking for insights and strategies to market to rural consumers, youth or women; or if the task is to address the luxury consumer; or study the emergent trends in advertising or digital communications; this is the book to pick up. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Contents:<br/><br/>1. Understanding Indian Youth<br/>Their Values, Attitudes and Lifestyles<br/>Rohini Abraham<br/>2. The Journey of the Indian Woman<br/>How Attitudes, Ambitions and Product Use have Changed Over the Years<br/>Hemant Mehta<br/>3. India’s Rural Consumers<br/>How Firms Profit by Changing Lives<br/>Kunal Sinha<br/>4. Make in Incredible India<br/>Globalization and Nation Equity<br/>M. Malika, Rishtee Batra, Tanuka Ghoshal, Durairaj Maheswaran<br/>5. Creating a Culture of Innovation in India<br/>Prashant Singh, Abhiroop Mukhopadhaya<br/>6. Consumer’s Implicit Mindsets<br/>Pragya Mathur, Shilpa Madan, Berna Basar<br/>7. Culture and Consumer Behaviour<br/>Implications for the Indian Context<br/>Alokparna (Sonia) Basu Monga<br/>8. Culture and Persuasion Appeals<br/>The Indian Context<br/>Arun Bhattacharyya, S. Ramesh Kumar, Vanitha Swaminathan<br/>9. The Stories We Tell<br/>A Reconstructive View of Consumer Memory<br/>Nicole Votolato Montgomery, Priyali Rajagopal<br/>10. The Appeal of Beauty and Physical Attractiveness<br/>An Indian Perspective<br/>Shilpa Madan, Shankha Basu, Elison Lim, Sharon Ng<br/>11. The Flipped Side of the Coin?<br/>An Examination of Socio-economic and Cultural Antecedents of Obesity in India<br/>Nitika Garg, Rahul Govind<br/>12. Winning Over the Hearts (and Minds) of India’s Luxury Consumer<br/>Unique Challenges for Luxury Brand Strategy in India<br/>Vanessa M. Patrick, Ngoc (Rita) To<br/>13. Gaining Power through Dominant Looking Products<br/>The Influence of Social Inequality on Consumption Behaviour<br/>Ahreum Maeng, Pankaj Aggarwal<br/>14. Getting the Mix Right<br/>Smita Bhosale<br/>15. Understanding Response to Price<br/>What We Know about the Indian Consumer<br/>Ashutosh Sinha<br/>16. Advertising to Indian Consumers<br/>Enduring Tenets and Emergent Trends<br/>Muralidhar Salvateeswaran, Parnika Shrimali, E. Prasanna Kumar<br/>17. Advertising Communication and Consumer Behaviour<br/>An Indian Perspective<br/>Ambi M G Parameswaran<br/>18. The Changing Face(s) of the Digital Consumer in India<br/>Akhil Almeida<br/>19. Measuring Impact of Marketing Programmes in Public Realm<br/>Surya AV 20. Looking Ahead<br/>Advertising and Promotion in the Future<br/>Kartik Sharma |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | consumer behavior |
| -- | marketing |
| -- | higher education |
| -- | business management |
| -- | India’s rural consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Puliyel, Thomas |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 07/21/2025 | Free | 795.00 | Free | 1 | 1 | 658.83420954 MAH | 23913 | 09/08/2025 | 08/06/2025 | 07/21/2025 | Books |